Built for independent agents & route operators

The operating system for your travel agency.

Capture WhatsApp leads, build itineraries, send branded PDFs, and track every trip from quote to balance — in one place. Your travelers get a beautiful companion app, themed to your brand.

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120+ agencies across India already on Payana·No card required for trial
app.payana.today/trips · Wanderlust Tours
Sales
Dashboard
Leads · 9
Inbox · 3
Operations
Trips
Bookings
Templates
Directory
Customers
Trips 6 active · ₹34.2L this quarter
Trip · 6
June 2025
July 2025
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🌴
Kerala Backwaters & Munnar
KER-1042 · 4 pax
🌴Kerala₹3.84L
🏔
Leh–Ladakh Adventure
LAD-0991 · 6 pax
🏔Ladakh₹7.20L
🏖
Goa Corporate Offsite
GOA-1101 · 22 pax
🏖Goa₹9.46L
🕌
Rajasthan Royal Heritage
RAJ-1077 · 8 pax
🕌Rajasthan₹6.12L
Spiti Valley Expedition
SPI-1120 · 5 pax
Spiti₹5.40L
Now · Jun 10
Advance received
+ ₹96,000
PDF generated
Kerala-Itinerary.pdf · 6 pages
The product

All the bits you keep cobbling together. Done properly.

No more Google Sheet for the pipeline, Canva for the PDF, WhatsApp for the conversation, and a personal notebook for the math.

Lead capture

Every WhatsApp ping, logged.

Connect your WhatsApp Business number, Instagram DMs, and website form. New enquiries land in your pipeline as cards — never lost in a chat scroll again.

  • WhatsApp Business API, Instagram DMs, web forms — all in one inbox
  • Auto-tag by destination, dates, group size — pulled from the conversation
  • Drag-and-drop pipeline · New → Qualifying → Quote → Won
  • Assign to a team-member, set follow-up reminders, mark a lead hot
/leads

Pipeline

9 leads · ₹47.2L potential
New3
AR
Anjali Reddy
"Hi, saw your Munnar package on status. Available mid-June?"
₹3.84L4m
VJ
Vikram Joshi
"5 nights Andamans, scuba included 🤿"
₹2.20L22m
DG
Deshpande group
"Reel pe DM kiya tha — North Sikkim possible?"
₹6.05L1h
Qualifying2
SF
Sharma Family
"Dates: 18–26 Jun. 2 senior citizens."
₹7.20L2h
TM
Tech Mahindra
"GST invoice + MICE quote for offsite."
₹9.46L5h
Quoted2
FK
Farah Khan
"Quote received, discussing with family 🙏"
₹6.12L1d
MC
Mehta & co.
"Swiss + Paris in 9 nights?"
₹14.8L1d
Won2
RP
Rohan Pillai
"Locked at ₹2.4L · book"
₹2.68L2d
IF
Iyer Family
"Advance paid ✅ Thank you!"
₹3.84L3d
Document generation

One click. Three places.

Generate a branded PDF itinerary, push it as an email, and drop it on WhatsApp — all from the same button. Your logo, your fonts, your colors. Never paste a Canva export into a chat again.

  • Branded itinerary PDFs — cover, day-by-day, inclusions, pricing
  • Same itinerary appears live in the traveler's Payana app
  • Email template engine with merge fields, attached PDF, tracking
  • GST-compliant invoices, vouchers, and traveler-info packs
/trips/KER-1042/confirm
W
Wanderlust Tours
6 nights · Kerala
Kerala Backwaters
& Munnar Hills
Jun 12–18 · 4 pax · KER-1042
Day by day
1
Arrive Kochi · Fort Kochi heritage walk
2
Drive to Munnar · tea estates
3
Eravikulam NP · Tea Museum
4
Thekkady · Periyar boat & spices
5
Alleppey · premium houseboat
6
Backwaters → Kochi · departure
Total · incl. GST₹3,84,000
From Wanderlust
Kerala
Backwaters
KochiMunnarThekkadyAlleppey
08:10HYD → COK · AI 559
13:00🏨Brunton Boatyard
17:30📷Fishing nets at sunset
Send on WhatsApp
Email
Download PDF
Unified inbox

WhatsApp and email, same screen.

No more flipping between phones and laptops. Reply to every channel from the desk, send payment links and PDFs inline, schedule reminders that actually fire.

  • WhatsApp Business + Gmail / Outlook · one thread per customer
  • Send Razorpay payment links · advance & balance
  • Auto-replies for off-hours, Meta-approved WhatsApp templates
  • See who's read what · double-tick visibility on both channels
/inbox

Inbox · 3 unread

AR
Anjali Reddy ·
Houseboat night possible? 😍
2
SF
Sharma Family ·
Dates: 18–26 June.
MC
Mehta & co. ·
Re: Swiss + Paris quote
1
TM
Tech Mahindra ·
Need GST invoice for offsite
AR
Anjali Reddy
Hyderabad · Kerala · KER-1042
via WhatsApp
Hi! Saw your Munnar package on status. Available mid-June?
10:02
Yes Anjali — how many travelling & rough dates?
10:04 ✓✓
4 of us, 12–18 June. Parents 60+, easy pace 🙏
10:09
Kerala-Itinerary-KER1042.pdf
6 pages · 1.2 MB · ✓✓
Can we add a houseboat night? 😍
10:31
Made in India · for India

Speaks your trade.

GST, TCS, INR, WhatsApp Business, Razorpay — all the bits the global tools never get right.

GST & TCS built-in

Auto-applied at 5% on tour packages, with TCS handling above ₹7L. Compliant invoices, ready for filing.

WhatsApp Business API

Official integration. Approved templates, two-way conversations, opt-in compliant — no green-tick risk.

Razorpay payment links

Send a link, get paid. UPI, cards, net-banking, EMI — settles to your account in T+2.

Domestic + outbound

From a 3-day Goa trip to a 12-day Europe circuit — multi-currency quotes, visa-status tracking, vendor management.

Free traveler companion · iOS & Android

...and it lands in your traveler's pocket.

Every trip you publish appears as a beautiful, branded app experience for your customer. Not a PDF they'll lose. Not a chat they'll scroll past.

  • Themed with your logo, brand color, and consultant photo
  • Day-by-day itinerary, offline-ready, with hotel vouchers and tickets
  • Announcements channel for last-minute logistics
  • Free for travelers, forever — no ads, no upsell
On the
App Store
Get it on
Google Play
9:41
Welcome back, Anjali
Your Kerala
trip is in 2 days.
Day 1 · ThuWanderlust
Arrive Kochi
Fort Kochi · 4 travellers
2
Drive to MunnarFri, Jun 13
08:00Scenic drive · 130 km
16:00Tea estate & viewpoint
18:00Check in · Tea County
3
Munnar full daySat, Jun 14
07:30Eravikulam National Park
11:00Tea Museum & tasting
Pricing

Three plans. No per-seat trickery.

All plans include the WhatsApp Business inbox, GST invoicing, the itinerary builder, branded PDFs, and the traveler companion app.

2 months free on annual
Starter
For the solo agent finding their feet.
₹1,499/ month
+ 18% GST

  • Up to 15 active trips
  • 1 user seat
  • WhatsApp Business inbox
  • GST invoicing & payment links
  • Itinerary builder + PDF export
  • Standard templates library
  • Email support
White-label
Your brand, your domain, our engine.
₹9,999/ month
+ 18% GST

Everything in Growth, plus:
  • Your own branding & domain
  • Unlimited user seats
  • API & webhooks access
  • Remove “Powered by Payana”
  • Dedicated account manager
  • 99.9% uptime SLA
All prices in INR, exclusive of 18% GST. A GST tax invoice is issued for every charge. Auto-pay is secured by Razorpay · UPI Autopay debits are notified 24h in advance per RBI rules.
Questions

Answers, no fine print.

How long does onboarding take?

Most agencies are live in a week. We help you migrate your customer list, upload your logo and brand colour, connect your WhatsApp Business number, and configure your PDF and email templates. Growth and White-label plans include guided onboarding calls.

Do I keep my WhatsApp number?

Yes. Payana uses the official WhatsApp Business API, so your existing number is upgraded — you don't get a new one. Customers see the same number, with a verified green tick. No data is lost during migration.

What if my traveler doesn't install the app?

They don't have to. Every itinerary you generate is also a branded web page, a WhatsApp message, and a PDF. The app is the upgraded experience for travelers who want it. Document delivery doesn't depend on it.

How is GST handled on quotes & invoices?

Payana applies 5% GST on tour packages by default and switches to 18% for travel-arrangement-only services. TCS is automatically computed above the ₹7 L threshold for overseas trips. Invoices include your GSTIN, HSN code, and place of supply — ready for filing.

Can I export my data if I leave?

Always. Export customers, trips, leads, and invoices as CSV at any time. We don't hold your data hostage. There's a full-account ZIP download in Settings if you want everything in one go.

Is there a setup or migration fee?

No. Starter and Growth plans are pure subscription. White-label customers may opt for paid onboarding if they want bespoke integrations, a custom domain set up by us, or data migration from legacy CRMs — that's quoted separately.

Stop running your agency on seven different apps.

20 minutes is all it takes to see your trips, your leads, your money, and your travelers — in one place. We'll bring a demo agency that looks like yours.

✓ No card required✓ Cancel anytime✓ Indian-built support team